MILAN, Italy — Olympic legend Brian Boitano is making waves at the 2026 Winter Olympics, not on the ice, but as a central figure in the hospitality and media landscape of the Milan Cortina Games. As of February 08 2026, the 1988 gold medalist has transitioned from “the baddest man on ice” to a premier host and analyst, anchoring several high-profile events for Team USA and international partners.
Boitano’s Lounge and the Starbucks Winter House
In a unique turn for the skating icon, Boitano has launched “Boitano’s Lounge” at the Starbucks Winter House in Milan. This exclusive hospitality pop-up serves as a retreat for athletes and their families during the high-pressure competition. Reports from February 07 2026, highlight Boitano’s hands-on approach, where he has been seen behind the bar and hosting activities for the Olympic community. While the lounge is not open to the general public, it has become a sanctuary for Team USA legends and current competitors to connect across different winter disciplines.
New Media Ventures: “Milan Magic” Podcast
Boitano has also expanded his media presence during these Games, partnering with USA TODAY columnist Christine Brennan for a new podcast titled “Milan Magic.” Broadcasting directly from the Olympic sites in Italy, the duo provides expert analysis on the figure skating events, drawing on Boitano’s deep technical knowledge and his history as a three-time Olympian. The podcast has quickly become an essential listen for fans following the American skating team’s progress in 2026.
A Legacy of Excellence
Brian Boitano’s current role in Milan is a testament to a career that spans over four decades. His most notable achievements include:
- 1988 Olympic Gold Medalist: Famous for winning the “Battle of the Brians” against Canadian rival Brian Orser in Calgary.
- Technical Pioneer: The first Olympic champion to land all six types of triple jumps in a single program.
- World Champion: Two-time World title holder (1986, 1988).
- National Icon: Four-time consecutive U.S. National Champion (1985–1988).
Expanding into Entertainment and Film
Beyond the 2026 Games, Boitano continues to influence the sport through creative projects. He recently teamed up with Netflix for the upcoming ice skating movie “Take the Ice,” serving as part of a production team that includes Charles Randolph-Wright and Debra Martin Chase. This follows his successful ventures into lifestyle television, including the HGTV series The Brian Boitano Project, where he renovated his ancestral family home in Italy—a full-circle moment as he now hosts the world in the same country for the Winter Olympics.
Whether through his culinary skills at the Winter House or his sharp commentary on the “Milan Magic” podcast, Boitano remains one of the most influential figures in the figure skating community, bridging the gap between the sport’s golden era and its future stars.