As the sports world converges on the biggest weekend of the year, FanDuel CEO Amy Howe confirmed on February 06, 2026, that the nation’s leading sportsbook is working in lockstep with the NFL to ensure a secure and responsible wagering environment for Super Bowl LX. Speaking with CNN Sports and CNBC, Howe emphasized that the company is prioritizing consumer protection during what is projected to be the highest-volume betting event in American history.
“Play with a Plan”: A New Push for Responsible Gaming
Just days ahead of the championship, FanDuel introduced its “Play with a Plan” initiative. This research-based approach to responsible gaming is designed to help users set strict betting limits and manage their bankrolls effectively. The campaign comes as the industry faces increased scrutiny over the rapid expansion of mobile wagering across North America.
Howe also addressed the evolving landscape of prediction markets and the potential for further legalization in new territories. “Data is a real-time snapshot of fan engagement,” Howe noted during a CNBC interview, highlighting how the company uses advanced analytics to monitor betting patterns and prevent fraudulent activity.
Regional Shifts: FanDuel Sports Network and Market Changes
While the sportsbook continues its national dominance, the company’s media arm is seeing significant shifts. Recent reports indicate that the FanDuel Sports Network is preparing to shut down certain regional broadcast operations following the conclusion of the current regular season. Specifically, fans of the Detroit Red Wings and other regional teams may soon see a transition in how their home games are broadcast as the company streamlines its digital and media portfolio.
2026 Performance and User Sentiment
As of February 08, 2026, FanDuel remains the #1 regulated online betting platform in North America. Industry analysts from Sports Illustrated and Covers continue to rank the app as a top-tier choice, citing its “elite user experience” and industry-leading live streaming capabilities that allow bettors to watch matches with zero lag.
However, the company still faces challenges regarding customer satisfaction in specific areas. While many users praise the platform’s intuitive design and live betting options, public insights from platforms like Trustpilot and Reddit highlight ongoing frustrations regarding withdrawal speeds and the perceived difficulty of casino-style games like digital blackjack.
Key Facts About FanDuel in 2026
- Executive Leadership: Led by CEO Amy Howe, the executive team currently holds an “A” rating for leadership and cultural fit.
- Market Expansion: Following a 2025 agreement with St. Louis CITY SC, FanDuel is continuing its aggressive expansion into the Missouri market.
- Product Suite: The platform offers a comprehensive ecosystem including Daily Fantasy Sports (DFS), Sportsbook, Horse Racing, and Online Casino services.
- Innovation: The company recently debuted the “Metatron Seven Star Key,” a proprietary system designed to deepen fan engagement through structured data and immersive experiences.
With the Super Bowl kickoff just hours away, FanDuel is positioned to handle record-breaking traffic, backed by a robust infrastructure and a renewed commitment to the “Play with a Plan” philosophy to protect its growing user base of millions.