Red Robin in 2026: Deals, Stock Outlook, and New Menu Items to Know
For burger lovers and investors alike, Red Robin Gourmet Burgers is a brand that commands attention. As we move into 2026, the iconic family-friendly chain is navigating a dynamic landscape, from launching tempting new deals and menu innovations to executing a pivotal corporate turnaround plan. Whether you’re planning your next meal out or keeping an eye on the NASDAQ ticker RRGB, understanding the latest developments is key. This deep dive cuts through the noise to bring you the essential information on what’s happening at Red Robin right now.
From the limited-time $9.99 Big YUMMM burger bundle to the latest financial metrics and spicy new menu launches, we’ve compiled everything you need. Below, you’ll find a clear breakdown of current promotions, an analysis of the company’s recent stock performance, and a look at the culinary creativity driving guest traffic. Let’s get into the details.
Current Red Robin Deals & Promotions (2026)
Red Robin is aggressively promoting value to attract guests. The headline offer is a compelling bundle designed for both dine-in and to-go occasions. It’s crucial to note that participation can vary by location, so checking with your local restaurant or the Red Robin app is always recommended.
The Big YUMMM Burger Deal
This is the deal making waves. For a limited time starting December 15, 2025, participating locations are offering “The Big YUMMM.”
| Deal Component | What You Get | Important Notes |
|---|---|---|
| Burger | RED’S DOUBLE® Tavern Burger | Core menu item. |
| Side | Choice of one standard Bottomless Side | Bottomless refills for dine-in only. |
| Beverage | Bottomless Beverage (Soda, Lemonade, Tea, Coffee) | Bottomless refills for dine-in only. |
| Total Price | $9.99 | Available for dine-in, to-go, and delivery. |
| How to Order | RedRobin.com or the Red Robin app | For to-go/delivery, the bundle price applies but sides/beverages are not bottomless. |
Other Ongoing Promotions
Beyond the flagship offer, Red Robin consistently rotates other value-driven programs:
- Red Robin Royalty® Welcome Reward: New members of the loyalty program receive an immediate reward.
- Family Meal Deals & Holiday Catering: Discounted bundles for larger groups, with promotions like 20% off holiday catering.
- Happy Hour: Specific times for discounted drinks and appetizers at the bar.
Red Robin’s Financial Snapshot & Stock (RRGB)
For investors, Red Robin Gourmet Burgers, Inc. (NASDAQ: RRGB) presents a story of transition. The company is in the midst of its “First Choice” strategic plan, aimed at improving operations and financial performance. Recent stock data and financial summaries highlight both the challenges and the current trading position.
Recent Stock Performance & Key Metrics
As of the latest data, RRGB is trading at a lower price point, reflecting the competitive casual dining sector and company-specific turnaround efforts.
| Metric | Value / Detail |
|---|---|
| Current Price (approx.) | $4.08 – $4.22 |
| 52-Week Range | Data suggests trading in the ~$4 – $4.35 range recently. |
| Recent Volume | ~113k – 167k shares daily |
| Key Financial Trend (from reports) | Revenue contraction (-3.6% YoY), pressure on net margin (-4.9% YoY), but some improvement in gross profit (+5% YoY). |
Understanding the “First Choice” Plan
Mentioned in recent press releases, the “First Choice” plan is management’s blueprint for revitalization. It focuses on areas like:
Guest Experience: Enhancing food quality (e.g., Thicker, Juicier Burgers) and service.
Operational Efficiency: Streamlining kitchen and management processes.
Financial Health: Managing debt, costs, and improving profitability.
As with any turnaround, the company notes that forward-looking statements are subject to risks and uncertainties, including consumer preferences, labor costs, and economic conditions.
New & Notable Menu Items
Red Robin isn’t just competing on price; it’s innovating on the menu. Recent launches focus on bold flavors, shareable items, and upgraded classics to drive excitement.
Spicy & Gourmet Burger Innovations
The gourmet burger lineup continues to expand with limited-time offers (LTOs) and permanent additions:
- Jalapeño Heatwave Burger: A recent spicy fall addition designed to “set tastebuds ablaze,” served with a choice of Bottomless side.
- Gourmet Burger Showdown (LTO): A past program featured weekly MVP burgers for $12, including options like the Scorpion Burger and Whiskey River® BBQ Burger. This demonstrates their strategy of frequent, rotating LTOs.
- Thicker, Juicier Burgers: A core menu upgrade across many classic burgers, emphasizing improved ingredient quality.
New Appetizers, Drinks & Shareables
The innovation extends beyond the bun:
| Category | New Item Examples | Description |
|---|---|---|
| Appetizers | Zucchini Fries | A fall menu item offering a vegetable-based side option. |
| Shareables | Big Stacks | Double-stacked burgers “big enough to share, addicting enough not to.” |
| Non-Alcoholic Drinks | Tropical Dragon Fruit Sparkler | A refreshing mocktail with dragon fruit, pineapple, and club soda. |
| Cocktails | Bubbly Cocktails (e.g., with Prosecco), “Candy Store” Cocktail | Creative bar offerings using spirits like Grey Goose® and Tito’s® Vodka. |
Common Questions
What is the best deal at Red Robin right now?
The most prominent national deal is “The Big YUMMM,” which includes a RED’S DOUBLE® Tavern Burger, a Bottomless Side, and a Bottomless Beverage for $9.99. It’s available for dine-in, to-go, and delivery at participating locations for a limited time. Always check the Red Robin app for the latest local promotions.
Is Red Robin a good stock to buy (RRGB)?
Red Robin (RRGB) is considered a speculative, turnaround stock. While it offers new menu items and a strategic “First Choice” plan to improve performance, it faces significant challenges like revenue contraction and net margin pressure. Investors should carefully review the company’s latest financial reports and consider the high-risk nature of turnaround investments before making any decisions.
What are the new items on the Red Robin menu?
Recent new items include spicy burgers like the Jalapeño Heatwave, shareable “Big Stacks,” Zucchini Fries, and innovative drinks like the Tropical Dragon Fruit Sparkler mocktail and new bubbly cocktails. The core burger menu has also been upgraded to “Thicker, Juicier Burgers.”
Does Red Robin still have bottomless fries?
Yes. Bottomless Steak Fries® (and other Bottomless Side options) remain a signature staple of the Red Robin dine-in experience. Note that for to-go and delivery orders, sides are included but are not refillable.