MILAN, Italy — Global icon and entrepreneur Snoop Dogg has officially transitioned from the recording studio to the world stage, making headlines this week as a central figure at the Milano Cortina 2026 Winter Olympics. On Friday, February 06, 2026, the 54-year-old rapper was spotted sporting custom Columbia and Salomon gear as he prepared for his historic role in the opening festivities.
The Ultimate Honorary Coach: Snoop Takes Over Milan
In a move that has captivated international audiences, Snoop Dogg is serving as the first-ever Honorary Coach for Team USA. His presence has already proven to be a “lucky charm” for American athletes. Earlier this week, Snoop was seen cheering from the stands as the U.S. mixed-doubles curling team of Thiesse and Dropkin secured a major victory over Canada. Beyond his coaching duties, Snoop participated in the prestigious tradition of carrying the Olympic torch through the streets of Italy, a moment that has since gone viral across social media platforms.
New Music and Media Milestones
While his Olympic duties are currently front and center, Snoop Dogg continues to dominate the entertainment industry. He recently celebrated an Emmy Award win alongside longtime collaborator Martha Stewart. On the musical front, the West Coast legend remains prolific, recently dropping his latest album, “Iz It a Crime,” which features high-profile collaborations with Sexyy Red and Wiz Khalifa. This follows his 2024 release Missionary and the 2025 project Altar Call, proving that the artist who revolutionized rap in 1993 with Doggystyle shows no signs of slowing down.
A Legacy Beyond Music
Born Calvin Cordozar Broadus Jr. in Long Beach, California, Snoop Dogg has evolved from a G-funk pioneer into a “lovable pop culture icon.” With over 35 million albums sold worldwide and 21 studio albums under his belt, his influence spans multiple industries. Today, he is recognized as a “serial entrepreneur” with significant investments in Web 3.0, cannabis, and food and beverage industries.
Despite his massive commercial success, Snoop remains deeply involved in sports and philanthropy. He continues to appear in high-stakes media campaigns, including a recent Super Bowl ad alongside NFL legend Tom Brady, aimed at promoting unity and standing up against hate.
Key Facts About Snoop Dogg in 2026
- Current Age: 54 (Born October 20, 1971).
- Olympic Role: Official Honorary Coach for Team USA and 2026 Torchbearer.
- Recent Release: The album “Iz It a Crime” is currently streaming on all platforms.
- Business Empire: Owner of Death Row Records and various ventures in the tech and lifestyle sectors.
As the 2026 Winter Games continue, fans can expect to see more of “Coach Snoop” on the sidelines, bringing his signature charisma to the international sporting arena.