Your Guide to the 2026 New Year’s Day Parade: Times, Routes & How to Watch
As the clock strikes midnight and the confetti settles, one iconic American tradition is just getting started. The Rose Parade in Pasadena, California, is the undisputed king of New Year’s Day celebrations, a vibrant spectacle of floral artistry, marching bands, and community spirit that kicks off the year with color and pageantry. But from London to local light shows, parades mark the day across the globe. Whether you’re planning to brave the crowds on Colorado Boulevard or watch from your couch, here’s everything you need to know for 2026.
This year’s parade holds special significance, with themes of resilience and hope taking center stage. Floats like the one honoring survivors of the Eaton and Palisades fires promise to be powerful symbols of community healing. With nearly 40 elaborate floats, equestrian units, and performances, the 137th Tournament of Roses is a can’t-miss event.
The 2026 Rose Parade: Schedule & Essential Details
The Rose Parade is a meticulously timed event. For the best experience, knowing the schedule is crucial. The parade steps off promptly at 8:00 a.m. Pacific Standard Time (PST) on Wednesday, January 1, 2026. Dedicated spectators begin lining the famous 5.5-mile route along Colorado Boulevard as early as 6:00 a.m. to secure a prime viewing spot.
| Event | Date | Start Time (PST) | Key Location |
|---|---|---|---|
| Rose Parade 2026 | Wednesday, Jan. 1, 2026 | 8:00 a.m. | Colorado Blvd., Pasadena, CA |
| Spectator Line-Up Begins | Wednesday, Jan. 1, 2026 | ~6:00 a.m. | Along Parade Route |
| Float Viewing (Post-Parade) | Jan. 1 & 2, 2026 | 1:00 p.m. – 5:00 p.m. | Victory Park |
How to Watch the Rose Parade Live
Can’t make it to Pasadena? Major networks provide full coverage. Tune in to NBC, ABC, or Univision for live broadcasts starting around 8:00 a.m. PST (11:00 a.m. EST). These broadcasts offer the best views of the intricate floral details and insightful commentary on the float themes and performers.
Beyond Pasadena: Other Notable New Year Parades
While the Rose Parade is the main event in the U.S., other cities host significant parades that blend cultural celebration with New Year’s spirit.
| Parade Name | Location | 2026 Date & Time | Notes |
|---|---|---|---|
| London’s New Year’s Day Parade | Westminster, London, UK | Thurs, Jan 1, 2026 (Starts 12:30 p.m. Local) | Features cultural & community groups; a major international event. |
| SF Chinese New Year Parade | San Francisco, CA, USA | Saturday, Feb. 14, 2026 (Evening) | One of North America’s largest night illuminated parades. |
| Allstate Sugar Bowl Parade | New Orleans, LA, USA | Thursday, Jan. 1, 2026 (Time TBA) | Part of the Sugar Bowl festivities, a New Orleans tradition. |
Community & Themed Parades
Smaller towns and cultural districts host their own beloved events. For instance, Ottawa’s Chinatown will host its Lunar New Year Parade in early February, and communities like Echo Bay organize festive “Parade of Lights” events in December, showcasing local spirit. These parades often feature more accessible routes and family-friendly activities.
What Makes the Rose Parade Special?
It’s not just a parade; it’s a feat of natural engineering. Every inch of the floats must be covered with organic materials like flowers, seeds, and bark. The judging is fierce, with awards given for categories like “Most Outstanding Floral Presentation” and the grand “Sweepstakes Trophy” for the most beautiful float. The musical tradition dates back to 1891, and the marching bands, including the Tournament of Roses Honor Band, are among the best in the nation.
“Rising from the ashes, a symbol of hope at the Rose Parade.” This theme resonates deeply for 2026, as communities find healing in creating beauty together.
Major sponsors return year after year; for example, Kaiser Permanente will mark a milestone with its 20th appearance in the 2026 parade. The combination of artistic vision, natural materials, and community stories is what transforms this parade from a simple procession into a moving experience.
Planning Your Parade Day
If you’re attending in person, plan for an early morning and layered clothing—January in Pasadena can be chilly. Remember, overnight camping or saving spots along the route is prohibited until noon the day before the parade. Consider using public transportation, as parking is extremely limited and road closures are extensive. After the parade, head to Victory Park to see the floats up close during the post-parade viewing.
Common Questions
What time does the 2026 Rose Parade start?
The 2026 Rose Parade begins promptly at 8:00 a.m. Pacific Standard Time (PST) on Wednesday, January 1. Television coverage typically begins at the same time.
What channel is the Rose Parade on?
You can watch live coverage on several major networks, including NBC, ABC, and the Spanish-language network Univision. Check your local listings for specific channel numbers.
Is the Rose Parade free to attend?
Yes, viewing the parade from the sidewalks along Colorado Boulevard is free. However, grandstand seating tickets must be purchased in advance through authorized sellers.
What happens if it rains on New Year’s Day?
The Rose Parade is famously a “rain or shine” event. It has never been canceled due to weather in its long history. Preparations continue regardless of the forecast, with spirits—and umbrellas—held high.